CloserStill acquire Technology for Marketing (TFM), eCommerce expo, Top 50 and the Care Show from UBM
CloserStill Media has today announced that they are acquiring Technology For Marketing (TFM), eCommerce Expo, the Care Show and Top 50 Companies from UBM.
CloserStill Media is partnering with Graeme Howe and Justin Opie to run the technology portfolio of TFM, eCommerce Expo and the Top 50.
Howe and Opie formerly owned IMP events, from where they launched a number of highly successful technology events in the 2000s including Adtech UK and eCommerce Expo in 2006 (subsequently sold to DMG and UBM respectively). Thereafter, Justin and Graeme joined the trade association for the ecommerce industry, IMRG. IMRG was a founding partner of both the event and the awards, and remains a key industry partner of the expo, being integral to the success of the event.
Howe comments “We are delighted to partner with the team at CloserStill who have an incredible track record of investing in and operating award-winning exhibitions in related sectors and we share a common vision for the potential and importance of the event.”
Alexia Maycock, Marketing Director of CloserStill adds. “This is an exciting investment for us all. Between us, the team now running TFM and eCommerce expo have been responsible for running some of the UK’s fastest growing technology events over the last two decades. Our combined experience, sector knowledge and significant commercial and marketing resources will be focussed on delivering for both exhibitors and the audiences for these powerful brands.”
TFM and eCommerce expo takes place on 27-28th September at Olympia. Educational content will form the heart of a refreshed proposition for the event and to make it more appealing and relevant for its audience of senior buyers. CloserStill is today announcing a new “Digital Customer Theatre” at TFM and eCommerce Expo in association with IMRG, the UK’s association for online retail at the 2017 event. Speaker highlights include Mattel, Shop Direct, Lego, Diageo, Vodafone, Sainsburys and John Lewis sharing the latest experiences they have and their plans for harnessing technology. The focus of the team will be to build on the seniority of delegates by making the event more strategic and visionary in its content proposition.
In the healthcare sector, The Care Show, wil take place on 10th and 11th October at the NEC, Birmingham, is the UK’s leading dedicated exhibition for the residential and domiciliary care sector is now part of CloserStill Media’s multi-award winning stable of well-established and healthcare events.
“We understand the dynamics of the care sector and especially the challenges it faces. We are honoured and excited to be given the opportunity to apply the experience and expertise of our large and passionate healthcare team to maintain the Care Show’s leadership position in the sector,” said Michael Westcott, CloserStill Media director.
“We are committed to investing in the Care Show at the NEC in Birmingham to ensure the show remains a relevant and important resource for learning, networking and trading for operators, providers and local authorities who have come to rely on the show to help them navigate the challenges confronting the care sector. We want to assist the sector by sign-posting opportunities, showcase innovation and ideas to improve efficiency, drive profitability and maintain high standards of care to patients and customers across the system.
Maycock also adds, “The existing teams on all the events will be joining CloserStill and we look forward to working with them to take these events to the next level.”
Mayfield Merger Strategies acted as adviser to CloserStill Media